Server-side tracking

Stop losing conversions
to ad blockers and broken tags.

We set up first-party, server-side tracking for your key conversions and run it on our own infrastructure. You recover the consented visits browsers strip — and never touch a tag.

£20/month

per site · no setup fee · cancel anytime

or £215/year, paid annually

Your reports are missing real conversions.

Ad blockers and browser limits quietly strip a slice of the visits your customers actually agreed to track — often around 10%. And client-side tags break every time someone touches the GTM container. The result is the same: the numbers you bid and report on are understated, and you don't know by how much. Moving your key conversions server-side fixes both — the data is collected first-party and routed straight to your platforms.

What's included

Everything set up and run for you — for one flat monthly price.

Up to 4 connections — pick the platforms you need below
First-party and consent-aware — only what visitors agreed to
Runs on infrastructure we manage — you host nothing
Fully managed — set up, monitored, 4 changes a year included
Hashed, deduplicated delivery — no duplicate or raw-PII events
Isolated from your agency’s container — your conversions can’t be broken
A status page for your setup — green, amber or red

Connect to the platforms you already use

Pick up to 4. Don't see one you need, or want more than 4 — just ask, we'll quote and keep it cheap.

Google Analytics 4Google AdsMeta Conversions APITikTok Events APISnapchat Conversions API

How it works

1

We set it up

We build your server-side tracking on our own infrastructure and wire your key actions to your ad platforms. Nothing for you to host or maintain.

2

Your data flows first-party

Consented conversions route server-side — deduplicated, consent-checked and sent straight to GA4, Google Ads, Meta and TikTok. Including the visits browsers strip.

3

We keep it running

Monitored continuously, with four changes a year included. Need a tweak — a new connection, a routing change, any server-side adjustment? Ask, and we handle it.

Always know it's working.

Every site gets a simple status page — green, amber or red for the last 7 days. No detail, no login, just a glance.

All connections OK
Most OK, most of the time
Most connections down

Want every check, every alert, full history? That's what Monitoring is for.

Clean conversions the agency can't break.

Your tracking lives in its own container we control — separate from the campaign tags your agency adds every week. So when their setup breaks, the conversions you actually care about keep flowing.

Free — until something goes wrong.

Google's Tag Gateway is a one-click setup if you're on Cloudflare — and that's where it stops. No cleansing, no de-duplication, no Meta or TikTok, and nobody watching it. You won't know it's broken until your numbers don't add up.

Google's free Tag Gateway
—Google tags only — no direct route to Meta or TikTok's APIs
—No cleansing or de-duplication — duplicate, unhashed events skew your numbers
—Nobody watching it — you find out when the numbers look wrong
—One click to set up on Cloudflare — and that's where the help ends
CookieChest, £20/month
Google, plus Meta, TikTok and Snapchat — one setup, every platform
Hashed, deduplicated delivery — every event clean, counted once
Continuously monitored, with a status page — we see it before you do
Fully managed

Includes 4 changes a year, everything handled — more than most clients need.

Better as a set.

Server-side tracking is one of three. Add CMP to collect consent properly and Monitoring to watch the whole chain — or take all three as the bundle at £90/month per site.

First-party tracking, managed. £20/month.

Per site, no setup fee — or £215/year, paid annually. Up to 4 connections — need more, we'll quote and keep it cheap.