CookieChest Assurance

Can you trust
your tracking?

When the numbers don't add up, a dashboard can tell you there's a difference. It can't tell you why. We investigate the implementation, consent behaviour and data flow until we can explain what is happening — and what, if anything, needs fixing.

Sometimes nothing is obviously broken

Shopify shows 17 sales. Google Ads reports 5 conversions. You expect some difference, but not that much.

Or 95% of visitors appear to reject tracking.

Or you inherited a GTM container and nobody is quite sure what half of it does.

Or performance changed and the question is whether the business changed, the tracking changed, or both.

Those are not monitoring alerts. They are questions about whether the measurement itself can be trusted.

When Assurance helps

You have just set up tracking and want to know it is genuinely correct
Two systems disagree by more than you can reasonably explain
Consent or conversion behaviour looks implausible
You inherited an implementation and do not trust the existing setup
A site, theme, checkout, CMP or GTM change may have affected measurement
Performance moved and you need to separate a tracking problem from a real business change
You simply have the feeling that something is wrong but do not know where to start

This is investigation, not a checkbox audit

There is no useful fixed checklist for every tracking problem. We follow the evidence.

That can mean reviewing GTM, consent configuration, browser and server-side events, platform diagnostics, network requests, dataLayer behaviour, ecommerce events, attribution settings or the differences between the systems you are comparing.

The goal is not to produce a long report proving we looked at things. The goal is to answer the question you actually came with.

What you get

A clear explanation of what we found
Separation of genuine tracking faults from expected measurement differences
The likely cause of material discrepancies
A prioritised view of what actually needs fixing
Evidence you can give to a developer, agency or internal team where appropriate
A route to further help if the fix itself needs specialist implementation

How the engagement works

1

Tell us what doesn’t make sense

We start with the symptom: the mismatch, suspicious number, implementation concern or change you are trying to understand.

2

We diagnose before we prescribe

Tracking problems are unknowns by definition. We investigate first rather than pretending every problem fits a fixed repair package.

3

You get the answer and the next step

If nothing is wrong, we will tell you. If something is wrong, you will know what it is, why it matters and what needs to happen next.

4

Fixing it is a separate decision

Sometimes your developer can make the change. Sometimes you will want us to help. The diagnostic does not exist to manufacture a larger project.

Assurance and Monitoring do different jobs

Assurance
Is it right?
Monitoring
Has it changed?

A monitoring baseline can stay perfectly stable and still be wrong. Assurance establishes confidence in the implementation and the baseline; Monitoring can then protect that known-good state from future silent failures.

Pricing: talk to us

The scale and cause of a tracking problem are unknown before investigation. We'll make the diagnostic conversation easy, then scope any implementation work from what is actually found.

If the numbers don't make sense, find out why.

Tell us what you are seeing, what you expected to see and what has already been checked. We'll start there.