Documentation

GTM template documentation

CookieChest ships two separate Google Tag Manager templates. They belong to two separate subscriptions — find the one you're installing below.

Part of Monitoring

Real User Monitoring tag

Confirms your CMP, GTM container, GA4, and Consent Mode are actually working for real visitors, not just a synthetic check.

Part of Server-side tracking

Server-side beacon tag

Sends event data through a first-party endpoint that survives ad-blocker filtering, so tracking keeps working after a browser tries to block it.

Not sure which one you've got? Check what your invoice or checkout confirmation says — "RUM" and "sGTM" are internal names for the tag itself, not separate things you buy.