Geo-Targeting Your Cookie Banner: When You Need It and How It Works

Oct 23, 2025

Most websites only ever need one consent banner, but if your business sells across borders, that can change quickly.
Geo-targeting lets you show different cookie banners to different visitors, so everyone sees the right privacy message for their region.

How Geo-Targeting Works

Each CookieChest banner can be linked to one or more regions (UK, EU, US, etc.).

When a visitor lands on your site, our system detects their location and automatically shows the matching banner.

If you sell internationally, you might need a second or even third banner.

Each additional banner costs £8 per month, while the first is £12 per month — simple, transparent pricing.

When You Need Geo-Targeting

Below are three common scenarios that help you decide whether to keep one banner or add another.

Occasional EU Visitors	Actively Targeting the EU	Selling to the US
Scenario: You’re UK-based, and only a few EU customers find you naturally; maybe one or two sales a year.	Scenario: You run ads, social posts, or pricing in euros to attract EU buyers.	Scenario: You’re UK-based but ship or advertise to the US.
Banner setup: Stick with your UK GDPR banner.	Banner setup: Add a dedicated EU GDPR banner (£8 per month).	Banner setup: Your UK banner is legally fine, but consider adding a CCPA-style banner for American visitors.
Why: You’re not actively targeting EU users, so the EU GDPR doesn’t technically apply. The UK banner already follows almost identical rules, so you’re safely covered without extra cost.	Why: Once you intentionally market to EU residents, EU GDPR applies in full, even if your business is based in the UK. An EU-specific banner handles region detection, language, and EU-specific compliance references automatically.*	Why: US privacy laws like CCPA and CPRA focus on “opt-out” rights, not prior consent. A lighter, localised banner feels more natural to US visitors and often improves engagement and tracking accuracy compared to a stricter UK-style prompt.

Occasional EU Visitors

Actively Targeting the EU

Selling to the US

Scenario: You’re UK-based, and only a few EU customers find you naturally; maybe one or two sales a year.

Scenario: You run ads, social posts, or pricing in euros to attract EU buyers.

Scenario: You’re UK-based but ship or advertise to the US.

Banner setup: Stick with your UK GDPR banner.

Banner setup: Add a dedicated EU GDPR banner (£8 per month).

Banner setup: Your UK banner is legally fine, but consider adding a CCPA-style banner for American visitors.

Why: You’re not actively targeting EU users, so the EU GDPR doesn’t technically apply.

The UK banner already follows almost identical rules, so you’re safely covered without extra cost.

Why: Once you intentionally market to EU residents, EU GDPR applies in full, even if your business is based in the UK.

An EU-specific banner handles region detection, language, and EU-specific compliance references automatically.*

Why: US privacy laws like CCPA and CPRA focus on “opt-out” rights, not prior consent.

A lighter, localised banner feels more natural to US visitors and often improves engagement and tracking accuracy compared to a stricter UK-style prompt.

*Future-proof bonus: Keeping separate UK and EU banners also de-risks future divergence.

UK and EU privacy laws are still closely aligned today but expected to drift apart over time.

Having both in place now means you won’t need a rushed rebuild later.

Why It Matters

Geo-targeting isn’t just about ticking boxes it’s about trust and data quality.

Visitors who see a banner written for their region are more likely to engage honestly with it.

That means cleaner consent data, better analytics, and a smaller risk of fines or mistrust.

CookieChest Pricing Recap

Banner Setup	Monthly Cost	Notes
First Banner	£12	Chose one banner (UK, EU, US etc)
Additional banner	£8 each	Ideal for geo-targeting
Example: UK + EU	£20	Visitors will automatically see the correct banner